Imagine your car dashboard.
Now imagine using your computer or smartphone to customize everything about it.
That's just the surface of NVIDIA's innovation plans for the automotive industry. The above is called "Project Mercury" and allows automotive manufacturers to adjust, iterate, and offer live views of their cars incorporating an infinite number of colors, textures, and designs. Soon, NVIDIA hopes, your dashboard will be a lively canvas that looks and function more like your smartphone home screen: completely customizable.